• Brand expertise for small businesses
  • carly@webofwords.ca / 647-294-5835
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Web of Words is all about using words to stir emotion and form real human connections — something our digital-obsessed world could use a little more of. We help small business owners create meaningful connections through blogging, copywriting and social media. 

web of words team

We believe life – and business – is full of stories to share, and we want to help you find yours.

Not only that, but we want to help you share it with your audience in a meaningful and engaging way.

Often, your first impression with potential clients is made online. If they don’t feel an immediate connection with your brand, they won’t make enough effort to notice you.

We want these people to see you. We want them to understand how you can help change their lives.

The only way to accomplish that is to give them an experience they can’t live without.

To do this, you need to use the power of brand language. You need the words in every tweet, blog and Facebook post to reflect the person behind your brand. You need to show them you are human and create a meaningful relationship online.

This is what Web of Words is all about. We’ll handle your social media and copywriting needs so you can focus on what you do best: your business

We’re here to help you bring in new readers, and new customers, and keep them wanting more.

Together, we can make it happen.

Meet the Team

Carly-Sidebar1Carly Ottaway, Founder

My name is Charlotte Ottaway (but you can call me Carly), and I have been blogging and managing social media for small businesses since 2012. I am also a freelance writer, and my work has been published in publications such as Maclean’s, Canadian Business, Zoomer, The Globe and Mail and The Huffington Post Canada. In addition to my role at Web of Words, I am the editor of a regional publication called Look Local magazine, where I cover stories about local small businesses and community programs. In the early stages of my career, I co-launched an online magazine for millennials called The Reply. (To read more about my freelance writing, head on over to CharlotteOttaway.com).

For as long as I can remember, I’ve wanted to be a writer. I quickly decided to transform this passion of mine into a journalism degree and soon it became an imbedded piece of my life story—currently taking place with my husband and fur baby just north of Toronto, Ontario. Over the years, my passion for the words evolved and I grew especially interested in using them to capture the inspiring lives of entrepreneurs.

I’ve never been the 9-to-5 type. When I was a young girl, I used to pick pears from the large tree that grew in the backyard of my childhood home. I remember packing them into plastic grocery bags (we weren’t all that environmentally conscious back then) and loading them into my little red wagon. I was probably around 12 at the time, wheeling my wagon up and down the streets of my small town, knocking on doors and selling a bag of 10 pears for one dollar.

Flash forward a decade or two, and here I am. It’s a fascinating time to be building a career as an entrepreneur. We can access an endless vault of information through a simple search bar. We can form new relationships with the click of a button. The online world brings so many opportunities for us to connect; and yet we fill it with noise rather than meaning.

I want to help cut through the clatter and make it about being social again. I want to work with entrepreneurs who are looking to help make the world a better place. These are the people who create with their own two hands. They build from a place of love, and contribute with purpose. They have so many stories to share, and I want to be a part of sharing them.


Luke Ottaway, Chief Operating OfficerLuke headshot

I’ve always been passionate about leading and motivating others towards finding success. I like to problem solve. When I was young, I would often act as the mediator, constantly looking for solutions to disagreements between friends on the playground or my two older brothers at home.

For a while, I thought I wanted to be a teacher. But my early career took a different path. I graduated with a degree in sociology, and pursued work in special events and marketing. I’ve always been fascinated with technology; I’m the guy who loves to take his desktop computer apart and put the pieces back together.

I think this is what intrigued me about the social media space – the paradigm between people and technology.

Today, we have the ability to make connections on a much broader scale than ever before. We have access to a wealth of information. (As a news junkie and huge sports fan—go Jays go!—I have a deep appreciation for this).

Still, it really does come down to relationships. I’m a family guy. To me, people come first – in life and in business. I think this is a philosophy a lot of entrepreneurs can relate to. At the end of the day, no matter what type of business you have, relationships with other people are crucial to your success. I want to help our clients—and our own team at Web of Words—take advantage of the tools available to streamline operations, improve systems, and build relationships that matter.