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6 Steps to Creating a Social Media Strategy That Converts

Your online presence is a representation of your brand.

It’s not enough to simply be present on your social media platforms – you have to be engaging.

This means taking your strategy beyond the last-minute posts you publish while standing in line to pay for your lunch.

It requires a thoughtful plan and strategy to ensure your content cuts through the noise online and helps build real, meaningful relationships with your audience.

Whether you are just sitting down and hammering this out for the first time, or you have attempted to put pen to paper on a strategy before, we’ve got you covered with the six key steps to creating connections that convert on social media. Read more

Confronting the Social Media Comparison Trap

Do you find yourself falling into the comparison trap on social media?

Everyone does it.

Not just on a personal level, but professionally too.

You see other business owners with more likes, more followers… And you feel like what you’re doing is never enough.

It’s an undertow of negativity; you try to fight against it, but it just keeps sucking you in.

The truth is, there will always be someone, somewhere who is doing more of this and less of that.

Don’t let them distract you from pursuing your own goals and values.

They’re not you.

And you’re only seeing a filtered version of their truth. You have no idea what’s really going on behind the curtain.

According to the New York Times, in the real world, The National Enquirer (a weekly publication) sells nearly three times as many copies as The Atlantic (a monthly) every year. But on Facebook, The Atlantic is 45 times more popular.

More likes doesn’t mean more business. It doesn’t mean greater success or happiness.

Read more

Why Millennial Women Need to Stop Sacrificing Today for An Unknown Tomorrow

Have you ever been told you weren’t fit for a job before you even applied for it?

Has someone in a position of power ever suggested you wouldn’t rise to the top because you couldn’t “do it all?”

How would you respond if someone excluded you from a promotion simply based on your age and presumed life choices?

We know it’s illegal for employers to make hiring decisions based on a woman’s lifestyle. But what about when you do it to yourself?

How often are you skipping out on opportunities because you’re trying to “plan ahead?”

It’s a frightening reality for millennial women. We launch our careers in aim of big, ambitious goals, with dreams of our future children hiding in the back of our minds. Before long, our visions for having a family “one day” impact nearly every decision we make.

It’s like we’re preparing ourselves for this inevitable trade-off we’ve come to accept simply because the social norms suggest doing so. Read more

Why the Way You’re Measuring Success on Social Media is All Wrong

One of the hardest things we have to do as social media marketers is explain to our clients that it’s NOT just about ‘likes’ and ‘followers’.

Admittedly, it is nice to see your popularity growing.

It’s easy to get sucked into measuring success through the like economy on social media.

But life—and business—is about so much more than that.

We always say ‘content is king’. Here’s why: Read more

What It’s Really Like Working With Your Spouse

When we first voiced our decision to go into business together, we got a lot of looks. “You’re brave,” people would say. “How will you separate life from work?”

I don’t think there is any perfect answer to that question.

Have there been hard times? No Doubt. Have there been times where we were at each other’s throats? Sure. But has it been the most rewarding experience professionally, and personally, that we have had together? You betcha.

Just over a year ago I joined Web of Words, and my wife, Carly, on this journey that she started exactly one year before that. Though we had long talks leading up to me joining the fight, nothing can actually prepare you for the real thing. Waking up next to the same person you work with every day? Admittedly, it does not—and will not—work for some people. Read more

Surviving Year Two of Entrepreneurship

They say year two is one of the hardest years to survive as an entrepreneur. This past year has certainly presented its share of obstacles. It’s not easy when your work is so entrenched in your personal lives. It’s not easy drawing the line between being business partners and husband & wife.

But if you find a way to do it effectively, we believe there is no greater force to build a business with. Web of Words is truly designed with love.

It’s created from a desire for creativity. A passion for the hustle. A hunt for the freedom to shape our own lives.

But most importantly, it’s created by YOU. Our clients. Our followers. Our supporters. Our friends and family.

You are the ones who have made year two one we will look back on with pride. You are the ones who have made our dreams possible.

Thanks to you, we made it.

And you better believe we’re only going to get better and stronger from here.


Black Friday Sales Have Nothing On Your Brand Story

‘Tis the season… Consumerism is at its strongest force and suddenly we all forget the real meaning of Christmas.

Instead, we’re stealing parking spots from one another and waiting in lineups in below freezing temperatures just to scoop up some door crashing prize we don’t really have a use for.

Or, if you’re like me, you’re procrastinating the day away, watching horrifying YouTube videos of Americans throwing punches in Target because someone grabbed the last Robotic Dog named CHiP.

You better believe I’ll be the farthest distance from a shopping mall on Black Friday. (Okay, that’s a bit of an exaggeration because I will likely be working from home and there is, in fact, a mall in this town).

Still, I’m tempted to turn out the lights and just hibernate in my own little world this time of year. Of course, it isn’t going to work that way… at least if I want to pay the credit card bill come January.

And while we’re left sifting through the latest promotions in our inboxes and dodging online ads like it’s nobody’s business, the question all entrepreneurs are asking right now is this:

How do I stand out amongst the noise?

And the answer quite simple actually: you tell a story. Read more

Just How “Transparent” Should You be Online?

I’m an editor. This means I delete, modify and replace words and thoughts for a living, in efforts to create a polished product intended to drive specific results.

Depending on the platform, these objectives will differ. From a journalistic perspective, the ultimate goal is to share the truth.

But as a storyteller and content marketer, the intentions are slightly skewed…

Website traffic.

And yet, when it comes to determining what to share in the online world, I am often preaching a life unedited; a life unfiltered.

It’s a difficult balance. I, too, edit the posts I share on my online profiles. In fact, sometimes I have to force myself to stop editing. It’s the perfectionist within me.

Every time I post something real, something vulnerable, I have a moment (or two) of panic, fearing the consequences of hitting the all-too-familiar “publish” button. I dread the judgments—from followers, colleagues and complete strangers— that play over and over again in my head. What’s interesting is, those anxiety-ridden posts are also the ones that inspire the most meaningful responses. There’s nothing more rewarding than when a subscriber sends me an email saying my blog post was exactly what he needed to read that day, or a colleague mentions a Facebook post over coffee, saying it helped her navigate a difficult decision. Read more