The WOW Factor Blog

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Why Your Client Avatar Isn’t Working

Why Your Client Avatar Isn’t Working

It’s not just about who you’re serving; it’s about whose life you’re looking to change. When it comes to defining your ideal client, it’s less about what they look like, and more about what keeps them up at night. In other words, the “psychographics” of your target...

Confronting the Social Media Comparison Trap

Confronting the Social Media Comparison Trap

Do you find yourself falling into the comparison trap on social media? Everyone does it. Not just on a personal level, but professionally too. You see other business owners with more likes, more followers… And you feel like what you’re doing is never enough. It’s an...

No one does what you do the way you do it.

The only way to prove it to your prospects is to clearly communicate what you do and why they need you. An investment in your brand voice is an investment in your business.

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