The WOW Factor Blog
Check out the WOW factor blog for more great content!
Your Unique Value Add: No One Does What You Do, The Way You Do It
What’s your unique value add (UVA)? Your key differentiator? Why do clients choose YOU over the competitor down the street (or down the “scroll”)? If you aren’t able to articulate your answer to this question, then how can you expect your dream clients to have the...
Here’s What Happens When You Speak Your Truth on Social Media
Are you afraid to have an opinion on social media? You shouldn’t be. Our stories are made up of the experiences, values and opinions that shape who we are. When you have the courage to be honest and vulnerable online, your social media presence becomes so much more...
Why Your Client Avatar Isn’t Working
It’s not just about who you’re serving; it’s about whose life you’re looking to change. When it comes to defining your ideal client, it’s less about what they look like, and more about what keeps them up at night. In other words, the “psychographics” of your target...
Confronting the Social Media Comparison Trap
Do you find yourself falling into the comparison trap on social media? Everyone does it. Not just on a personal level, but professionally too. You see other business owners with more likes, more followers… And you feel like what you’re doing is never enough. It’s an...
Copywriting Copycat: What To Do When Someone Copies Your Art
They say when someone copies you, that you should take it as a sign of success. Like you’ve been building your career only to let it be judged by the emulation of others. It doesn’t make the fact any easier to accept. As an artist, as an entrepreneur, as a copywriter,...
No one does what you do the way you do it.
The only way to prove it to your prospects is to clearly communicate what you do and why they need you. An investment in your brand voice is an investment in your business.
Connect with us to book your complimentary 15-minute discovery session!