The WOW Factor Blog
When It Comes to Your Social Media Strategy, Show Up for the ONE
Can we get real for a minute here? Building an online presence for your brand is A LOT OF WORK. And the latest algorithm changes certainly aren't making it any easier. You feel like you have to be everywhere all the time. Posting consistently to your key...
Here’s What Happens When You Speak Your Truth on Social Media
Are you afraid to have an opinion on social media? You shouldn't be. Our stories are made up of the experiences, values and opinions that shape who we are. When you have the courage to be honest and vulnerable online, your social media presence becomes so much more...
How to Become Your Own Biggest Advocate as an Entrepreneur
"I wish you could see yourself through my eyes, then you would know how amazing you are." Luke said this to me the other night, and my heart did a little cartwheel. I was feeling down on myself after a long day of balancing work obligations with mom life. In addition...
Why You Need to Embrace Vulnerability on Social Media
We're reaching a breakthrough on social media. Brands, influencers and everyday humans are ready to counter the "cult of perfect" and own their stories online. What does this mean, exactly? Well, if you ask vulnerability expert Brené Brown, this...
How Being an Entrepreneur Helped Prepare Me for Motherhood
I’m almost two months into the parenting journey and I can’t help but notice the similarities between being a mom and running a business. One of the most obvious comparisons I’ve picked up on is this: nothing can prepare you for this life. No matter how many books you...
I Don’t Get a Maternity Leave (But I’m Taking One Anyway)
When I made the decision to quit my full-time job and start my own business, I knew there were sacrifices to be made. Sure, I no longer had to suffer through the long commute to the city. Instead, I was the one who got to decide at what time I started my day. But I...
Don’t Call Me A “Mompreneur”
As many of you know, I’m currently preparing for the next big evolution in my life: becoming a mom. However, there’s a big part of my identity that I don’t want to lose in this transition—the business owner/entrepreneur, who has become a central part of the woman I am...
When the Business Isn’t Your Only Baby Anymore
We have an exciting announcement to share with you all: the Web of Words team is growing… However, our latest team member is a bit more demanding than most. They’ve challenged me to give up two of my favourite indulgences: coffee and red wine. They’ve required a...
2017 Business Review and Plans for the Year Ahead
Web of Words is now entering its fourth year. The last couple of years have been spent heads down, doing the (client) work. We’ve been working really hard to build the business. Now, I want to get back to building our brand.