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The WOW Factor Blog

Confronting the Social Media Comparison Trap

Confronting the Social Media Comparison Trap

Do you find yourself falling into the comparison trap on social media? Everyone does it. Not just on a personal level, but professionally too. You see other business owners with more likes, more followers… And you feel like what you’re doing is never enough. It’s an...

Why the Way You’re Measuring Success on Social Media is All Wrong

Why the Way You’re Measuring Success on Social Media is All Wrong

One of the hardest things we have to do as social media marketers is explain to our clients that it’s NOT just about ‘likes’ and ‘followers’.

Admittedly, it is nice to see your popularity growing.

It’s easy to get sucked into measuring success through the like economy on social media.

But life—and business—is about so much more than that.

What It’s Really Like Working With Your Spouse

What It’s Really Like Working With Your Spouse

When we first voiced our decision to go into business together, we got a lot of looks. “You’re brave,” people would say. “How will you separate life from work?”

I don’t think there is any perfect answer to that question.

Surviving Year Two of Entrepreneurship

They say year two is one of the hardest years to survive as an entrepreneur. This past year has certainly presented its share of obstacles. It’s not easy when your work is so entrenched in your personal lives. It’s not easy drawing the line between being business...

Black Friday Sales Have Nothing On Your Brand Story

Black Friday Sales Have Nothing On Your Brand Story

'Tis the season... Consumerism is at its strongest force and suddenly we all forget the real meaning of Christmas. Instead, we're stealing parking spots from one another and waiting in lineups in below freezing temperatures just to scoop up some door crashing prize we...