I received one of the greatest compliments a copywriter can get this past month: an author hired me to write the About page on her website.
Yes, even writers have a hard time writing their bio. It’s hard for us to talk about ourselves. Sometimes, we all need a little external perspective to help us see our lives, our businesses, our accomplishments, in a new light.
Fortunately, this is where Web of Words comes in.
I love working with other creatives, but there’s something extra special about working with other writers. It’s a new challenge every time. And yet I can’t help but notice how, no matter the situation, I still question my abilities when taking on a project with a writer. I ask myself:
Am I good enough?
What if she hates it?
What if he re-writes the entire thing?
These are the kinds of thoughts that go through my head. But each time, I seem to get a little better at turning them off. I refocus my mind. I tell myself:
I can do this.
This will be fun!
She hired me for a reason.
And guess what? I wrote it. She loved it. And I’ll even go out on a limb and say I think I’ve become a better writer because of it.
Sometimes, you have to take a chance. You have to give yourself permission to say yes before you know how you’re going to make it work. You have to believe you’ll figure it out along the way.
You have to remind yourself (again and again) you’re going to knock it out of the park.
As entrepreneurs, we have to get comfortable being vulnerable.
Typing this, I realize how ridiculous it sounds. Who is comfortable with vulnerability, anyway?
Being vulnerable means being exposed.
While people may think we sit around in the same pair of yoga pants three days in a row, we’re actually working in the nude every single day.
But I’ve learned quickly in my relatively short time as an entrepreneur that vulnerability is a necessary part of the job.
It’s how we learn.
It’s how we grow.
It’s how we build our freaking empire.
You know, the real, live business that drives revenue every month and puts a lobster dinner on the table to feed your family. (Or macaroni and cheese, I mean, no one is judging here).
You have to allow yourself to be vulnerable.
And this just might mean joining the “over-sharing” club on social media. You know, where you blog about your negative self-talk as a writer, and share photos of your dog on Facebook every chance you get.
Stop filtering your marketing efforts because you’re afraid it might push people away.
If these people can’t handle the truth about your business, then you don’t need to be associating with them anyway.
Don’t change who you are because it makes other people uncomfortable.
As soon as you do, you’re missing out on building relationships with the people who truly believe in what you do. The ones who trust you. The ones who want to work with you. The ones who are ready to give you their hard-earned dollars because they know you’ll get the job done.
Start living life unfiltered on social media. I dare you. Just watch: your business will be better for it.