Web of Words is now entering its fourth year. The last couple of years have been spent heads down, doing the (client) work. We’ve been working really hard to build the business. Now, I want to get back to building our brand.
Whether you are just sitting down and hammering this out for the first time, or you have attempted to put pen to paper on a strategy before, we’ve got you covered with the six key steps to creating connections that convert on social media.
Do you find yourself falling into the comparison trap on social media? Everyone does it. Not just on a personal level, but professionally too. You see other business owners with more likes, more followers… And you feel like what you’re doing is never enough. It’s an …
One of the hardest things we have to do as social media marketers is explain to our clients that it’s NOT just about ‘likes’ and ‘followers’.
Admittedly, it is nice to see your popularity growing.
It’s easy to get sucked into measuring success through the like economy on social media.
But life—and business—is about so much more than that.
I have a question for you. It’s an important one…
If your business page was deleted off of Facebook tomorrow, would anyone miss you?
Would they even notice that you disappeared?
When we first voiced our decision to go into business together, we got a lot of looks. “You’re brave,” people would say. “How will you separate life from work?”
I don’t think there is any perfect answer to that question.
It’s not the idea, the product, or the service you offer that is original; it’s the way you approach it.
A recurrent theme has transpired in my life over the past few months (the last couple of weeks especially): there’s just not enough time in the day.
When I was in high school, I suffered from major FOMO (fear of missing out). Like when I had to miss a bush party (yep, just a small town girl here) because our basketball team was on the road for a weekend tournament. I remember how …
Quitting my cushy, full-time job to work for myself was one of the scariest decisions I’ve made. But it has easily been one of the most rewarding…