One of the hardest things we have to do as social media marketers is explain to our clients that it’s NOT just about ‘likes’ and ‘followers’.
Admittedly, it is nice to see your popularity growing.
It’s easy to get sucked into measuring success through the like economy on social media.
But life—and business—is about so much more than that.
I’m an editor. This means I delete, modify and replace words and thoughts for a living, in efforts to create a polished product intended to drive specific results.
Depending on the platform, these objectives will differ. From a journalistic perspective, the ultimate goal is to share the truth.
But as a storyteller and content marketer, the intentions are slightly skewed…
I received one of the greatest compliments a copywriter can get this past month: an author hired me to write the About page on her website.
Yes, even writers have a hard time writing their bio. It’s hard for us to talk about ourselves. Sometimes, we all need a little external perspective to help us see our lives, our businesses, our accomplishments, in a new light.
Fortunately, this is where Web of Words comes in.