One of the hardest things we have to do as social media marketers is explain to our clients that it’s NOT just about ‘likes’ and ‘followers’.
Admittedly, it is nice to see your popularity growing.
It’s easy to get sucked into measuring success through the like economy on social media.
But life—and business—is about so much more than that.
I’m an editor. This means I delete, modify and replace words and thoughts for a living, in efforts to create a polished product intended to drive specific results.
Depending on the platform, these objectives will differ. From a journalistic perspective, the ultimate goal is to share the truth.
But as a storyteller and content marketer, the intentions are slightly skewed…