You know the feeling you get when you have an idea inside you, just scratching at your insides, screaming at you to let it out?
Why do you keep ignoring it?
Why do you keep pushing it back, saying “now’s not the right time” or “that’s already been done” or “I don’t have the time or ability to do that”?
Take a minute to look around you – away from your iPhone or laptop screen. Look at the artwork decorating your walls. Look at the books on your shelves. Look out at the jackets and boots worn by the people walking by you on the street.
All of these things started with an idea. An idea someone refused to ignore. An idea someone believed in.
And guess what? The majority of those ideas weren’t unique. But those people didn’t stop because “it’s been done before.”
No, they did it anyway. They did it their own way.
We all have skills to share. We all have our own beliefs about the world. We all have personal life experiences that have led us to where we are now.
This is our brand. Our opinions, our values, our attitude. This is what makes us unique.
It’s not the idea, the product, or the service you offer that is original; it’s the way you approach it. It’s the perspective you bring to the table; not the prestigious university you went to, nor your fancy job title.
People aren’t choosing you – out of all the other business owners out there – because of your degree.
People don’t choose a chiropractor just because she knows how to adjust their spine.
They don’t choose a photographer just because he knows how to work a camera.
They don’t choose an accountant just because he knows how to do their taxes.
They don’t choose a writer just because she knows how to string words together in a way that is grammatically correct.
They hire you because of the way they feel in their gut when they’re with you. They hire you because you share their worldview. Because they relate to you. Because they trust you. Because they believe in you.
They believe in you right now, as you sit at your desk, or on the train, or as you wait in line at the grocery store. Even when you are silently doubting yourself (we all do it), they still believe.
They believe because you gave them reason to. You showed them who you are, and why you’re different. You showed them your passion, your hunger, your itch.
The business idea you keep pushing against? The book you’re still dreaming of writing? The course you’re waiting to launch?
You can do it. And you can make it interesting/innovative/unique. Because you’re the only one who brings your knowledge, your beliefs, your life experiences to the table.
And guess what? The world needs your ideas.
We’re waiting for you.