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We’re reaching a breakthrough on social media. Brands, influencers and everyday humans are ready to counter the “cult of perfect” and own their stories online.

What does this mean, exactly?

Well, if you ask vulnerability expert Brené Brown, this means letting go of who you think you’re supposed to be and embracing who you are. It means choosing to dare greatly; it means pushing through your comfort zone and “signing up to get your ass kicked.”

This is where your story lives.

In his book, The Subtle Art of Not Giving a F*ck, Mark Manson writes: “Humans are attracted to each other’s rough edges.”

I hope you remember these words when you go to hit publish on your next post.

I hope you think of this when the next time you hop onto IG Stories.

It’s not just the wins we want to hear about online — it’s the stories of all of the times you got knocked down and then pulled yourself back up again.

These imperfect moments are the stories we relate to — they’re the kind of stories that make us feel something real.

Tell us about the time you cried into your pillow after cancelling a big event because you couldn’t sell enough tickets…

Tell us about how you ate nothing but ramen noodles for months on end while counting down the days until you got your first paycheck…

Tell us about the days you questioned why you became an entrepreneur in the first place and how many times you told yourself you should “go and get a real job”…

…And then tell us how you pushed through and showed up—for yourself and for your clients/customers—again and again.

How are you embracing your vulnerabilities online?