Use your voice, tell your story and

Embody the Brand
You Want To BECOME

Attract your dreamiest clients and your wildest desires

with an impact-driven online presence that is…


Give them an experience they can’t live without.

Here’s how Web of Words can help…

Creative Copywriting

Find your voice, share your value and grow your business with web, email and sales copy that attracts and retains your dream clients (and repels the not-so-dreamy ones).

Elevated Web Design

You deserve to take up space – in the boardroom and on the Internet. But first, you need to design a place where your soul-mate client feels right at home.

Authentic Branding

You’re not just building a business, you’re building a brand. If a picture says 1,000 words, what does your branding say about what it means to work with you?

Timeless Social Media Marketing

Stop your prospects mid-scroll with authentic, engaging content that has them screaming, “This is for me!” We’ll work closely with you to capture your voice and craft compelling stories to showcase your value and grow your business.

Show the world what you’re made of.

It’s not just about selling and scaling

Your dreams for your business are so much bigger than that.

It’s no secret there aren’t enough female CEOs sitting at the table. We’re on a mission to create more seats. We do this by empowering you to step into the power of your story. And to share it in a way that fosters real connections and inspires movements.

Our boutique creative agency specializes in providing done-for-you services, including copywriting, web design, branding and social media marketing. We help you connect with your why and feel aligned in your messaging so you can create a client experience they can’t live without.

Our work is making headlines

You can find our words and stories in…

Expand your impact with ease.

Get the SCROLL STOPPER starter pack.

This isn’t just about nailing your marketing; it’s about starting a freaking movement. One focused on connecting, empowering and inspiring the dream clients you can’t wait to work with.

The Scroll Stopper is a digital micro magazine showcasing our favourite tips and tricks to help you make a real impact.

Sign up now for FREE access, and get your hands on our Starter Pack First Edition, showing you how to:

Write a value statement that packs a punch.

Build a one-of-a-kind email freebie.

Create a welcome sequence that connects and converts.

Client love letters

We love writing words for our clients, but we love reading the words they share with us even more.

Carly, Luke, and the WOW dream team made my branding and website vision an awesome reality. I honestly can’t believe how they understood and implemented what I wanted, even when I couldn’t articulate it myself. They actively listened, were enthusiastically in my corner and were just as excited about my project as I was. And my website is INCREDIBLE.

Their vibe is infectious and you’ll kick yourself for sitting on working with them.

– Katrina Molloy
The Kat’s Meow Beauty Co.

Web of Words did an incredible job of really capturing the feel of Happy Bones in writing AND style. They were timely, organized, professional and communicated with ease!

My one focus when opening Happy Bones was to stay away from a sterile, stuffy clinic feel and to welcome a connected, homey community feel into the space.That request definitely extended to the website feel I requested! Web of Words got into my head and made my website dreams come true! They nailed it!

If you’re looking to support local and looking for web design and/or copy- talk to these incredible people!

– Kaylene Joseph
Happy Bones Wellness

The Social Media Strategy Session with Web of Words has me feeling confident and excited to launch a social media account for my new business. Giustina really understood my direction and was able to provide me with so many great tips and tools to get started. This was a really valuable session for me, I would recommend it to anyone trying to make an impact on social media.

– Shannon Kemp
Ice Works Bath Co.

omg, I can’t….how do I leave a review using my WORDS when in all honestly, it’s the way they made me FEEL. The feeling I experienced working with Web of Words is one I’ll always be thankful for. They allowed me to keep my creative freedom and this is something I really appreciated. When I read the copy that Carly wrote, I cried. When I saw the website Sam and Luke created for my Pilates business and I said out loud “it’s so me!”

Forever thankful! They rock.

– Brittany Brie D’Amico
Brittany Brie Movement

Before I hired Web of Words I was struggling to show up consistently on social media and had very little strategy around what I was posting. After outsourcing this to them, I was able to post regularly, and not surprisingly, had my highest cash months. It felt great having experts in my corner to articulate my thoughts and strategies in such a powerful way!

The Web of Words team is so freaking good at knowing the right questions to ask to pull your thoughts and strategies out of you. They then take what you say and create the most amazing content with it. It feels like I wrote it, but way better than I could write it! They nail it every time.

– Sarah Lambert
Business Coach

No more playing small.


If you’re ready to take the next step, fill out this quick and easy form to inquire and we’ll take care of the rest.

Basically a weekly conversation around here.👀

Also, don’t even ask how many takes this took. You can tell by the ending this was my last shot.😅

Should we post the bloopers?

#businessbookkeeping #husbandandwifeteam #smallbizlife #familybusinesses #taxseason #businessexpense #entrepreneurlife #selfemployedproblems
I started Web of Words when I was 27 years old.

Last week I turned 36. 🎂

And I feel like a completely different person from who I was then – when I risked it all and went full-time solopreneur with a single client on a $300 monthly retainer.

I reflect back on that time and how I had no idea what I was doing. 

But I learned pretty quickly how to tune into and trust my intuition.

I learned how important it was to stretch myself, to put myself in the right rooms, and to focus on building connections with my community.

I learned how essential it was that I stood in my power and shared my truth. Even if/when it felt like my voice wasn’t heard, or what I had to share didn’t matter.

It mattered.

I’ve changed so much in the last nine years, and this business has evolved right along with me.

And so many of you have played a massive role in our story along the way.

While there have been many highlights over the last decade, there’s one constant I always come back to…

The relationships I’ve formed. The community we’ve built. The clients who put their trust in us, and this team that rises above all expectations. The coaches and mentors I’ve leaned on for expansion. The colleagues who cheer me on and inspire me to dream bigger.

I’m so freaking grateful for you all.

And I’m really proud of the impact we’ve been able to make in the last nine years. The crazy part is, we’re just getting started. I know our best years are still ahead of us.

Who has been here since the early days when Web of Words was strictly social media focused?

Who came along when we took the copywriting world by storm? Or when we added web design to our services?

Maybe you became a part of BOSStalks, or Unfiltered. Or Batchin’ Made Easy. Maybe you just recently connected with us through the Power Couples dinner.

I’d love to hear when/how you found us and started following along.☺️

#clientlove #marketingagency #marketingstrategy #digitalpresence #brandpresence #websitedesign #copythatconverts #websitecopy #salesfunnel #ceomindset #socialmediamanagement #socialmediastrategist #savvybusinessowners #liveyourpassion #intentionalbusiness #mindsetchange #contentmarketingtips #onlinebusiness
Today, we’re celebrating the visionary behind Web of Words.

The girl who was told she had to choose between:

👉🏼 Being a writer OR entrepreneur.

👉🏼 Growing a family OR growing a business.

👉🏼 Chasing the Pulitzer Prize OR being the best digital marketer in the city.

And instead of choosing, she took the leap and went after it ALL.

Happy birthday to our fiery Aries, @itscarlyottaway! 💗

Here’s to another year of turning dreams into reality, breaking glass ceilings, and setting the world ablaze with your passion and perseverance. 🔥

Love always, your team.

Celebrate Carly with us in the comments below! 🎉
This wouldn’t be possible if I was stuck in the weeds in the biz.

It wasn’t until I truly embraced the role of CEO, aka the visionary of the business, that I realized how much me working IN the business was stunting our growth.

I had no time for big picture thinking.

No space to allow the downloads to come through.

My nervous system was a wreck, meaning I didn’t have the capacity to embody that next level.

Let alone hold onto it, or lead my team and clients through it.

I was reacting rather than recalibrating.

Then I made a shift.

I got really intentional about my role in the business.

I stopped filling my calendar with client work, and started creating more space for the inner work.

I outsourced and delegated wherever and whenever it made sense.

I prioritized digging deep to unblock old patterns and beliefs so I could expand my capacity for more abundance.

And it quickly became obvious: when I grow, my business grows.

Crazy, isn’t it?

Have you noticed this shift in your own business?

#entrepreneurgoals #ceomindset #ceolife #outsourcing #marketingagency #smallbusinesstips #productivityhacks #abundancemindset #letgoofcontrol #personaldevelopmentjunkie #personaldevelopmentjourney


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