I just finished watching the Saturday Night Live 50th Anniversary special (and the documentary on the making of SNL—highly recommend). And I couldn’t stop thinking about what it takes to build something that lasts.

Fifty years of live comedy. Fifty years of shifting culture. Fifty years of creative reinvention while staying true to what makes them different. It’s wild when you think about it. And as I watched, I couldn’t help but see the parallels to growing a business in an ever-changing world.

Because here’s the truth: I didn’t get to the 10-year mark in my business by chasing the latest trends or trying to fast-track my way to success.

I built an aligned business—one that felt as good as it looked, deeply rooted in my mission and values. One that allowed me to grow while also having and raising my babies. One that convinced my husband to quit the full-time job he hated so we could go all in together, even when it didn’t make sense and we had no clue what we were doing.

And yet, I’ve watched so many in my space burn out trying to sprint their way to success. I’ve seen the pressure to scale quickly, to be everywhere, to do everything. But that’s not how longevity works. It’s not how SNL made it to 50 years, and it’s not how I’ve built a business that continues to grow in a way that feels right.

What SNL gets right is that long-term success isn’t about winging it—it’s about paying attention, adapting quickly, and staying true to your core. Looking back at their history, you see the evolution of comedy, driven by their audience, but never at the expense of what makes SNL iconic. They found the sweet spot—aligning with their audience’s needs without losing their magic.

And isn’t that what business should be? Not forcing yourself into someone else’s mold, but evolving in a way that allows you to stay aligned while meeting your audience where they are. That’s the long game. That’s the only game worth playing.

So if you’re feeling the pressure to move faster, scale quicker, and do more—take a deep breath. Trust that success built on alignment and authenticity will always outlast the fast track.

5 Tips for Building Sustainable Business Success While Staying True to Your Values

1. Build on a Foundation of Alignment – Your business should reflect your mission, values, and the life you want to create. If it doesn’t feel right, it’s not sustainable.
2. Pace Yourself for the Long Haul – Overnight success is a myth. Sustainable growth happens by making consistent, intentional progress over time. Avoid burnout by setting realistic goals and boundaries.
3. Stay Adaptable but Rooted – Like SNL, the best businesses evolve with their audience while staying true to their magic. Listen to what your people need without losing your unique voice.
4. Prioritize Longevity Over Trends – Chasing every trend is exhausting. Instead, focus on timeless principles, build strong relationships, and create offers that stand the test of time.
5. Trust the Process – Some seasons will feel slower than others. Some risks won’t pay off immediately. But if you trust yourself and your vision, success will come—not overnight, but in a way that lasts.

Here’s to building something that lasts.