This is where your dreams come to life.
Use your voice and share your story with done-for-you copywriting, web design, branding and social media services.
It’s not just about what you do; it’s how you make people feel. When it comes to communicating your message and values to your audience, you’re promising them there’s a better way.
What promises are you brave enough to make in your business?
What stance are you willing to take? How will you show them, rather than tell them, that you are trustworthy and worth the investment?
At Web of Words, we partner with you to expand your impact online and grow your business. And we promise to hold you accountable to your goals, your truth, and your values along the way.
We believe storytelling has the power to change people’s lives. To create massive movements. To build dream businesses. We want to help you—the impact-driven entrepreneur—align with your truest self, and trust your wildest dreams are possible.
Big dreams are born from inspired action.
As husband and wife, we didn’t plan on going into business together.
It just sort of happened (after two small words uttered at the dinner table led to a life-changing decision: “What if?”).
At the time, we had no idea what we were getting ourselves into. But the moment we decided to go all in on the business, everything changed.
This was back in 2016, one year after the official birth of Web of Words. Now, we’re a full-blown agency with a creative menu of done-for-you service offerings and a talented team of creative strategists, writers, designers, social media managers and content creators working hard to make YOUR dreams come true.
We consider ourselves expert communicators, bringing diverse backgrounds and extensive experience in journalism, marketing, branding, and web design/development.
Entrepreneurs often ask us: how will you represent my brand online in a way that feels authentic to me?
We see your business from your client’s perspective, which is hard to do when you’re the expert in your space. But it’s our job to shift the lens. We immerse ourselves in your mission and core values. We become a part of your team. We get to know your ideal client as well as we know our own.
And we can’t imagine doing anything else. To know we get to help make dreams come true—for our clients and our team members—is the most rewarding part of the job.
Let’s pull back the curtain.
Meet the dream team working to bring your vision to life.
Founder and CEO
I’ve been juggling the roles of writer and entrepreneur for as long as I can remember. When I wasn’t hiding out in my room playing Harriet the Spy and writing stories about the scenes I watched from my window, you’d find me picking pears off of the tree in our backyard and selling them door-to-door.
My passion for storytelling followed me into university where I studied Professional Writing. I quickly found my footing in journalism after falling in love with the interviewing process. There’s something so inspiring about getting into my subject’s head, finding out what drives them, and capturing their story in words they really connect with.
Early on in my career, while working as Senior Writer for a marketing agency and freelancing for national magazines on the side, my boss gave me an ultimatum. He said, “You can either chase the Pulitzer Prize or be the best digital marketer in the city.” I didn’t want to choose—so I went after both on my own.
I quit that job with nothing more than one small client contract and a blog called “Charlotte’s Web of Words” to my name (my real name is Charlotte). At the time, I had no idea what direction this business was going in. But I knew I wanted the freedom to work with my own clients, to write where and when I felt most creative, and to break any glass ceiling that came my way.
Within the first year, the web grew to include my husband, Luke, and then a full team. Today, the Web of Words name has taken on an entirely new meaning—describing what I now believe we were meant to be all along, as we help small business owners build up their Web presence through the power of Words.
Now, as the CEO of my own company, helping other business owners articulate their story in a meaningful way is more empowering than ever. When we support each other, it acts as a ripple effect. Getting the word out into the universe about our clients’ incredible services and products—this is what really fires me up.
There’s never a day I don’t learn something new from the clients we work with, and this constant push for growth is crucial to me. It’s what I love about being an entrepreneur—the sky is the limit, and there’s nothing more rewarding than helping other business owners see what’s possible.
Web Design + Digital Media
Over the years I wore many hats, from retail tech guru, to running a team at an entertainment marketing company. I loved working with people and helping them bring out the best sides of themselves, but every Sunday I found myself dreading the week ahead. That’s when Carly convinced me it was time to join the business.
Once I leaned into my entrepreneurial roots, I embraced my true path: helping people reach their goals. In my eyes, there is nothing better than building a personal relationship with a client, watching them see their vision come to life, and finding the kind of success they didn’t think was possible. But, at the end of the day, motivating our own team is my top priority. Because I know we’re better equipped to show up for our clients when we’re inspired.
We show up for our clients like no one else in the business because we take our work personally. And there’s nothing more rewarding than watching my team go to battle for our clients every day.
None of us are perfect experts. But when you combine our knowledge and passion, it’s clear to me that we are the experts in helping small businesses share their message. We all spin a little piece of the web.
It was no surprise to anyone that my love for writing shaped an exciting career in journalism, working for some of the country’s biggest news organizations both on-air and in print. But no matter where my job took me, I always wrote with one goal in mind: to share real, human stories.
Over the years, these stories have helped me make sense of life’s greatest challenges and empowered me to become an activist for causes I hold close to my heart. Some of my best ah-ha moments have come from my love for putting thoughts into words. But I know this doesn’t come easily to everyone.
After making the jump from full-time journalist to freelancer, I noticed just how many entrepreneurs were struggling to put a voice to their incredible ideas. So, I joined the Web of Words team and made it my mission to help them share their stories.
I love using my journalistic skills to ask our clients the questions they haven’t thought to ask themselves, infusing the passion they have for their business into their copy and telling their story from an angle they’ve never looked at it from before. And the best compliment is when our clients feel excited about their story.
Unlike most people, I like to design and build websites. Whether I’m sitting down to design a website from scratch, or build something unique from the bones of a template, my job is never the same. And our clients constantly push me to think outside of the box.
That’s why I believe the client relationship comes before the code. No two websites are ever the same—they’re just as unique as the brand behind the content. I love getting to know our clients, laughing with them, and understanding what fuels their fire so I can bring that vision to life.
Joining the Web of Words team, taking control of my schedule, and gaining even more creative freedom represented a big shift in my life. Not only do I get to be more present with my son, I get to show up for our clients when I’m feeling most creative. Work truly doesn’t feel like work when you have this kind of freedom—and I love sharing that with our clients.
Social Media Manager
Social media is truly a melting pot of everything I love, from creative writing to photography. I find it exciting to set the tone of a post by playing with the wording or punctuation and grasping the emotion with a beautiful image.
I believe there are infinite possibilities in the digital world. You can create anything you want. But with so many ways to get your message across, it’s easy to get stuck in a rut.
I know first-hand how rejuvenating it can be to have an outsider’s perspective, which is why I love helping small businesses level up their digital marketing and stand out from the crowd.
I like our clients to think of me as their personal hype machine. Because no matter how much we believe in ourselves, we rarely take the time to pump ourselves up. You can trust me to put myself in your shoes, learn the ins and outs of your business, and get you excited about your online strategy again.
Branding and Web Designer
I’ve always been an out-of-the-box thinker. I never wanted a conventional life or a 9-to-5 job. Travelling the world and seeing life from new perspectives have always been important to me—it allows me to see the beauty in everything. So, it was no surprise that my marketing degree led me away from the commercial side of the industry and straight into my own business where I could put a creative spin on things.
From fashion to interior design, I’ve always had an eye for aesthetics. I tend to look at everything from an artistic perspective, which is why I quickly found my niche in digital content creation, branding and web design. There is nothing I love more than finding eye-catching ways to tell an entrepreneur’s story and share their personality in a way that’s meaningful and attracts their dream clients. For me, it’s about helping people present their brand in a way they’ve always dreamed of and making them proud to put themselves out there.
I’ll be the designer who is meticulous about button placement and how your graphics look on different screen sizes. I’ll play with fonts and imagery for hours making sure they capture the perfect essence of your brand. So, when I hand over the final product, you’ll know it’s been looked at a million different ways.
Whether you have a clear idea about your branding or you’re unsure about how to translate your message artistically, you can expect a very collaborative experience with me. I want you to feel like I’ve jumped inside your head and brought your vision to life so you feel a part of the process from start to finish.
Copywriter and Brand Designer
I didn’t dream of becoming a writer when I was young. It was my father, a successful businessman and entrepreneur, that saw the spark in me. I was resistant to the idea at first—I wasn’t the strongest student, although I thrived in English class. And whenever there was an assignment that had to do with telling other people’s stories I thrived. Having the opportunity to learn about others, get into their heads and learn what makes them tick took my writing to new heights.
I’ve dabbled in every creative niche you could think of—from branding and graphic design to web design and social media. But for me, nothing comes close to copywriting. As a writer, I believe it’s a privilege to help make people feel seen and heard. I love getting to the very essence and soul of who our clients are. And hearing that I’ve captured their innermost thoughts in a way that speaks to them is the best part.
I’m the kind of copywriter who embraces your brand wholly. When I’m working on your project, you can bet that I’m viewing the world through your eyes and dreaming up taglines in the car, on a walk, or in the shower. I like to think of myself as a spontaneous writer—my inspiration can strike anywhere.
I love working with clients who are on their soul’s path. Which is why joining the Web of Words was the obvious choice for me. We attract clients who are deeply passionate about what they do and it’s my job to get to the root of your why and capture that passion authentically.
No more playing small.
IT’S BIG DREAMS ONLY AROUND HERE.
If you’re ready to take the next step, fill out this quick and easy form to inquire and we’ll take care of the rest.
©2023 Web of Words Inc.