by Carly Ottaway | Apr 1, 2025 | Small Business Tips, Web Design
Is your site truly working for your business—or just sitting pretty? You poured your heart into building a business that reflects your mission and vision. But your website? It doesn’t quite match the vibe anymore. Maybe it never did. We see this all the time....
by Carly Ottaway | Mar 4, 2025 | Branding, Small Business Tips
I just finished watching the Saturday Night Live 50th Anniversary special (and the documentary on the making of SNL—highly recommend). And I couldn’t stop thinking about what it takes to build something that lasts. Fifty years of live comedy. Fifty years of shifting...
by Carly Ottaway | Feb 3, 2025 | Small Business Tips
The economic landscape is shifting, and Canadian businesses need to pay attention. With new tariffs making it more expensive to import goods from outside the country, more shoppers and businesses alike are looking to buy Canadian. While this may bring uncertainty, it...
by Carly Ottaway | Jan 28, 2025 | Copywriting
When potential clients land on your website, they’re asking one core question: “Why should I trust you?” Your About Page is the perfect place to answer that. More than a recap of your career milestones or a generic mission statement, it’s where your audience gets a...
by Carly Ottaway | Jan 22, 2025 | Copywriting
In the crowded digital world, your email’s subject line is the golden ticket to grabbing your audience’s attention. It’s not just about getting opened—it’s about creating a moment of connection that sparks curiosity, builds trust, and positions your business as the...
