by Charlotte Ottaway | Nov 2, 2020 | Uncategorized
Your Unique Value Add: No One Does What You Do, The Way You Do It What’s your unique value add (UVA)? Your key differentiator? Why do clients choose YOU over the competitor down the street (or down the “scroll”)? If you aren’t able to articulate your answer to this...
by Charlotte Ottaway | Oct 29, 2020 | Am Reflecting
Here’s What Happens When You Speak Your Truth on Social Media Are you afraid to have an opinion on social media? You shouldn’t be. Our stories are made up of the experiences, values and opinions that shape who we are. When you have the courage to be honest and...
by Charlotte Ottaway | Oct 27, 2020 | Uncategorized
Why Your Client Avatar Isn’t Working It’s not just about who you’re serving; it’s about whose life you’re looking to change. When it comes to defining your ideal client, it’s less about what they look like, and more about what keeps them up at night. In other words,...
by Charlotte Ottaway | Oct 15, 2020 | Uncategorized
Confronting the Social Media Comparison Trap Do you find yourself falling into the comparison trap on social media? Everyone does it. Not just on a personal level, but professionally too. You see other business owners with more likes, more followers… And you feel like...
by Charlotte Ottaway | Sep 17, 2020 | Am Motivating, Am Strategizing
Copywriting Copycat: What To Do When Someone Copies Your Art They say when someone copies you, that you should take it as a sign of success. Like you’ve been building your career only to let it be judged by the emulation of others. It doesn’t make the fact any easier...
