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How This Wellness Clinic Expanded Their Business, Built Trust with a Thriving Community, and Found the Freedom to Dream Bigger

How This Wellness Clinic Expanded Their Business, Built Trust with a Thriving Community, and Found the Freedom to Dream Bigger

by Carly Ottaway | Nov 5, 2025 | Small Business Tips, Social Media Marketing

When this wellness clinic came to us, they were already known for providing exceptional care and connection in person. Their patients loved them, their reputation was growing, and their schedule was full… just not always with the right tasks. The problem was, their...
5 Must-Ask Questions Before Redesigning Your Website

5 Must-Ask Questions Before Redesigning Your Website

by Carly Ottaway | Apr 1, 2025 | Small Business Tips, Web Design

Is your site truly working for your business—or just sitting pretty? You poured your heart into building a business that reflects your mission and vision. But your website? It doesn’t quite match the vibe anymore. Maybe it never did. We see this all the time....
The Long Game: What SNL Taught Me About Building a Business That Lasts

The Long Game: What SNL Taught Me About Building a Business That Lasts

by Carly Ottaway | Mar 4, 2025 | Branding, Small Business Tips

I just finished watching the Saturday Night Live 50th Anniversary special (and the documentary on the making of SNL—highly recommend). And I couldn’t stop thinking about what it takes to build something that lasts. Fifty years of live comedy. Fifty years of shifting...
Tariffs Are Changing the Game for Canadian Businesses—Here’s How to Stay Ahead

Tariffs Are Changing the Game for Canadian Businesses—Here’s How to Stay Ahead

by Carly Ottaway | Feb 3, 2025 | Small Business Tips

The economic landscape is shifting, and Canadian businesses need to pay attention. With new tariffs making it more expensive to import goods from outside the country, more shoppers and businesses alike are looking to buy Canadian. While this may bring uncertainty, it...
Selling a Transformation: Why Storytelling is the Heart of Effective Marketing

Selling a Transformation: Why Storytelling is the Heart of Effective Marketing

by Carly Ottaway | Jan 14, 2025 | Copywriting, Small Business Tips

Think back to your favourite book, movie, or Netflix binge. Can you recall how your favourite character transformed throughout their journey? How did their changing worldview or purpose resonate with you? The power of storytelling is intrinsic to human nature. For...

Recent Posts

  • How This Wellness Clinic Expanded Their Business, Built Trust with a Thriving Community, and Found the Freedom to Dream Bigger
  • 5 Must-Ask Questions Before Redesigning Your Website
  • The Long Game: What SNL Taught Me About Building a Business That Lasts
  • Tariffs Are Changing the Game for Canadian Businesses—Here’s How to Stay Ahead
  • How to Create an About Page That Inspires Trust, Connection, and Action

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