by Charlotte Ottaway | Nov 2, 2020 | Uncategorized
Your Unique Value Add: No One Does What You Do, The Way You Do It What’s your unique value add (UVA)? Your key differentiator? Why do clients choose YOU over the competitor down the street (or down the “scroll”)? If you aren’t able to articulate your answer to this...
by Charlotte Ottaway | Oct 27, 2020 | Uncategorized
Why Your Client Avatar Isn’t Working It’s not just about who you’re serving; it’s about whose life you’re looking to change. When it comes to defining your ideal client, it’s less about what they look like, and more about what keeps them up at night. In other words,...
by Charlotte Ottaway | Oct 15, 2020 | Uncategorized
Confronting the Social Media Comparison Trap Do you find yourself falling into the comparison trap on social media? Everyone does it. Not just on a personal level, but professionally too. You see other business owners with more likes, more followers… And you feel like...
