Just because it’s repeated online doesn’t mean it’s true.🙄

Here’s the propaganda we’re NOT buying into when it comes to social media + marketing:

→ You have to post every day to be successful.
Nope. Consistency matters, but so does your energy. Strategic, aligned content > constant content.

→ If it’s not trending, it’s not working.
Trends can amplify your message, but they’re not the message. Your originality is what creates real resonance.

→ AI is replacing the need for human storytelling.
AI can support, but it will never replace the power of lived experience, nuance, and emotion. People connect with people—not prompts.

→ You need a huge following to make real money.
We’ve helped clients grow thriving businesses with 500 followers. Audience size doesn’t equal impact—relationship does.

→ Stick to your niche or you’ll confuse people.
You’re allowed to be multidimensional. Your brand should reflect the true you, not a watered-down version to fit a box.

→ Scaling fast is the ultimate goal.
We’re here for sustainable, soul-aligned growth. Fast doesn’t always mean right.

→ You need to go viral to get noticed.
You need intentional content that speaks to your dream clients and makes them feel seen. Virality fades. Connection sticks.

We’re building brands that stand out because they’re real. Not because they follow someone else’s formula.

Who’s with us? Let us know in the comments which one resonates most.

Hot take: your About Page isn’t actually about you. 😮‍💨

It’s not your resume.
It’s not your life story.

And it’s definitely not the place for “Hi, I’m a passionate entrepreneur who loves coffee and my dog.” (We love that for you, but no.)

It’s the place where your dream clients should read it and say: “Omg, this person gets me.”

The best About Pages?
 ✨ Tell a transformation story.
 ✨ Make your reader feel seen.
 ✨ Position YOU as the guide they’ve been waiting for.

Moral of the story: if you want more leads from your website… fix your About Page.

Need help making yours pop off the screen? Slide into our DMs or hit the link in bio to give your About Page the glow up it deserves.

Meet Maria — our new in-house social media manager + content creator 🎥✨

From childhood plays to film school to capturing magnetic moments behind the lens, Maria has always had a gift for storytelling. And now, she’s bringing that gift to our clients in the most beautiful, aligned, and authentic way.

Whether she’s shooting BTS magic, editing scroll-stopping reels, or helping our clients show up online with confidence, Maria’s here to help amplify your message and bring your vision to life—frame by frame.

We’re so excited to have her on the team as we level up our video content and creative strategy in a big way. 📸🎬

Leave her a little love in the comments.👇

Ready to book your next content shoot with Maria and receive a library of ready-to-post reels (like this one) without lifting a finger?

DM us “content day” to learn more.

From the very first interview, we knew she was the one. 

What started as a social media manager role quickly turned into so much more. Sharon has become the mirror our clients didn’t know they needed—reflecting their highest potential back at them with the best hype-gal energy and unwavering belief.

She’s the kind of teammate you lean on when you’re having one of those days. The kind who cheers you on louder than you’d ever cheer for yourself. The kind who reminds you exactly what you’re capable of.

Over the past three years, she’s been with us through growing pains, game-changing milestones, and some wild behind-the-scenes moments—and through it all, she’s only grown more powerful. Most recently, she stepped into her role as team copywriter and it’s clear this is where she’s meant to be. Forever writing words that make our clients feel seen, heard, and celebrated.

Oh, and she’ll always be our tutorial queen. 👑

Sharon, we’re endlessly grateful for your magic. We can’t wait to see where this next chapter takes you. Help us celebrate her today!