I’ve been juggling the roles of writer and entrepreneur for as long as I can remember. When I wasn’t hiding out in my room playing Harriet the Spy and writing stories about the scenes I watched from my window, you’d find me picking pears off of the tree in our backyard and selling them door-to-door.

My passion for storytelling followed me into university where I studied Professional Writing. I quickly found my footing in journalism after falling in love with the interviewing process. There’s something so inspiring about getting into my subject’s head, finding out what drives them, and capturing their story in words they really connect with.

Early on in my career, while working as Senior Writer for a marketing agency and freelancing for national magazines on the side, my boss gave me an ultimatum. He said, “You can either chase the Pulitzer Prize or be the best digital marketer in the city.” I didn’t want to choose—so I went after both on my own.

I quit that job with nothing more than one small client contract and a blog called “Charlotte’s Web of Words” to my name (my real name is Charlotte). At the time, I had no idea what direction this business was going in. But I knew I wanted the freedom to work with my own clients, to write where and when I felt most creative, and to break any glass ceiling that came my way.

Within the first year, the web grew to include my husband, Luke, and then a full team. Today, the Web of Words name has taken on an entirely new meaning—describing what I now believe we were meant to be all along, as we help small business owners build up their Web presence through the power of Words.

Now, as the CEO of my own company, helping other business owners articulate their story in a meaningful way is more empowering than ever. When we support each other, it acts as a ripple effect. Getting the word out into the universe about our clients’ incredible services and products—this is what really fires me up.

There’s never a day I don’t learn something new from the clients we work with, and this constant push for growth is crucial to me. It’s what I love about being an entrepreneur—the sky is the limit, and there’s nothing more rewarding than helping other business owners see what’s possible.

Entrepreneurship was engrained in me from a young age. Growing up, I dreamt of taking over my dad’s company. In my eyes, small business ownership was the mark of success. But somewhere between my dad selling the business and me heading off to university, I lost that path. Over the years I wore many hats, from retail tech guru, to running a team at an entertainment marketing company. I loved working with people and helping them bring out the best sides of themselves, but every Sunday I found myself dreading the week ahead. That’s when Carly convinced me it was time to join the business. Once I leaned into my entrepreneurial roots, I embraced my true path: helping people reach their goals. In my eyes, there is nothing better than building a personal relationship with a client, watching them see their vision come to life, and finding the kind of success they didn’t think was possible. But, at the end of the day, motivating our own team is my top priority. Because I know we’re better equipped to show up for our clients when we’re inspired. We show up for our clients like no one else in the business because we take our work personally. And there’s nothing more rewarding than watching my team go to battle for our clients every day. None of us are perfect experts. But when you combine our knowledge and passion, it’s clear to me that we are the experts in helping small businesses share their message. We all spin a little piece of the web.

Like so many of our clients, I built my career out of a desire for something more. After leaving my corporate job to teach yoga, I found myself managing the studio and its online presence. I knew the amount of work I had taken on wasn’t sustainable. But there was something about crafting social media posts that I couldn’t get enough of. Social media is truly a melting pot of everything I love, from creative writing to photography. I find it exciting to set the tone of a post by playing with the wording or punctuation and grasping the emotion with a beautiful image. I believe there are infinite possibilities in the digital world. You can create anything you want. But with so many ways to get your message across, it’s easy to get stuck in a rut. I know first-hand how rejuvenating it can be to have an outsider’s perspective, which is why I love helping small businesses level up their digital marketing and stand out from the crowd. I like our clients to think of me as their personal hype machine. Because no matter how much we believe in ourselves, we rarely take the time to pump ourselves up. You can trust me to put myself in your shoes, learn the ins and outs of your business, and get you excited about your online strategy again.

Words have been influential in my life for as long as I can remember. As a young girl, I used to spend hours reading. I’d stay up long past my bedtime losing myself in the words, allowing them to take me away from reality and paint a story in my mind. It’s a kind of meditation I still practice today—but now it’s our client’s stories that whisk me away and provide a creative escape.

As a kindergarten teacher, I learned quickly to pick up on the unique stories we put out into the world. My job hinged on the ability to adapt to each child’s learning style and provide them with the encouragement they needed to express themselves. My role as a content creator isn’t all that different. But now I help business owners share their stories.

I believe that everyone wants to feel connected and understood. And yet too many people shy away from sharing their passion on social media out of fear that their audience won’t understand them. I like to think of myself as an expert in translating that message. I’ll make sure that your voice is heard in a way that makes you feel confident and has your dream clients saying “I need to know more.”

For me, there is nothing better than when a client reviews their content and says, “Wow, you make me look so good,” and being able to remind them the message is all them. We’re just here to help them share it.

I’ve always been an out-of-the-box thinker. I never wanted a conventional life or a 9-to-5 job. Travelling the world and seeing life from new perspectives have always been important to me—it allows me to see the beauty in everything. So, it was no surprise that my marketing degree led me away from the commercial side of the industry and straight into my own business where I could put a creative spin on things.

From fashion to interior design, I’ve always had an eye for aesthetics. I tend to look at everything from an artistic perspective, which is why I quickly found my niche in digital content creation, branding and web design. There is nothing I love more than finding eye-catching ways to tell an entrepreneur’s story and share their personality in a way that’s meaningful and attracts their dream clients. For me, it’s about helping people present their brand in a way they’ve always dreamed of and making them proud to put themselves out there.

I’ll be the designer who is meticulous about button placement and how your graphics look on different screen sizes. I’ll play with fonts and imagery for hours making sure they capture the perfect essence of your brand. So, when I hand over the final product, you’ll know it’s been looked at a million different ways.

Whether you have a clear idea about your branding or you’re unsure about how to translate your message artistically, you can expect a very collaborative experience with me. I want you to feel like I’ve jumped inside your head and brought your vision to life so you feel a part of the process from start to finish.

I didn’t dream of becoming a writer when I was young. It was my father, a successful businessman and entrepreneur, that saw the spark in me. I was resistant to the idea at first—I wasn’t the strongest student, although I thrived in English class. And whenever there was an assignment that had to do with telling other people’s stories I thrived. Having the opportunity to learn about others, get into their heads and learn what makes them tick took my writing to new heights.

I’ve dabbled in every creative niche you could think of—from branding and graphic design to web design and social media. But for me, nothing comes close to copywriting. As a writer, I believe it’s a privilege to help make people feel seen and heard. I love getting to the very essence and soul of who our clients are. And hearing that I’ve captured their innermost thoughts in a way that speaks to them is the best part.

I’m the kind of copywriter who embraces your brand wholly. When I’m working on your project, you can bet that I’m viewing the world through your eyes and dreaming up taglines in the car, on a walk, or in the shower. I like to think of myself as a spontaneous writer—my inspiration can strike anywhere.

I love working with clients who are on their soul’s path. Which is why joining the Web of Words was the obvious choice for me. We attract clients who are deeply passionate about what they do and it’s my job to get to the root of your why and capture that passion authentically.