Where big dreams
take shape.
10 years of award-winning storytelling, strategy, and design.
It’s not just about what you do—it’s how you make people feel.
When you communicate your message and values effectively, you’re not just marketing—you’re inviting your audience into a better way of being.
What promises are you brave enough to make in your business?
What stance will you take to show your audience, not just tell them, that you’re trustworthy and worth the investment?
At Web of Words, we’ve spent the past decade partnering with impact-driven entrepreneurs to expand their influence online, align with their values, and build businesses that feel as good as they look. And we hold you accountable to your biggest goals, boldest truths, and deepest values every step of the way.
We believe storytelling has the power to change lives, spark movements, and build legacies. Let us help you tap into that power—to trust your wildest dreams and bring them to life.

Big dreams are born
from bold decisions.
As husband and wife, we didn’t set out to build an agency together. It all started with a simple, game-changing question at the dinner table: “what if?”
That moment marked the start of a journey we could have never imagined. Fast forward to today:
We’re an award-winning, full-service creative agency with a team of talented strategists, writers, designers, and social media experts dedicated to bringing YOUR vision to life.
Our strength lies in our diversity—drawing from backgrounds in journalism, marketing, branding, and web development to deliver work that doesn’t just follow trends but sets them.

Entrepreneurs often ask us: how will you represent my brand online in a way that feels authentic to me?
The answer is simple: we immerse ourselves in your world. We see your business through the eyes of your ideal client, shifting the lens so you can connect with your audience in a way that feels genuine and unforgettable.
For us, this isn’t just work—it’s a calling. Helping you build your dreams while empowering our team to live theirs is the most rewarding part of what we do.

Pulling back the curtain.
Meet the dream team behind the magic.

Carly Ottaway
CEO & Brand Storyteller
I’ve been juggling the roles of writer and entrepreneur for as long as I can remember. When I wasn’t hiding out in my room playing Harriet the Spy and writing stories about the scenes I watched from my window, you’d find me picking pears off of the tree in our backyard and selling them door-to-door.
My passion for storytelling followed me into university where I studied Professional Writing. I quickly found my footing in journalism after falling in love with the interviewing process. There’s something so inspiring about getting into my subject’s head, finding out what drives them, and capturing their story in words they really connect with.
Early on in my career, while working as Senior Writer for a marketing agency and freelancing for national magazines on the side, my boss gave me an ultimatum. He said, “You can either chase the Pulitzer Prize or be the best digital marketer in the city.” I didn’t want to choose—so I went after both on my own.
I quit that job with nothing more than one small client contract and a blog called “Charlotte’s Web of Words” to my name (my real name is Charlotte). At the time, I had no idea what direction this business was going in. But I knew I wanted the freedom to work with my own clients, to write where and when I felt most creative, and to break any glass ceiling that came my way.
Within the first year, the web grew to include my husband, Luke, and then a full team. Today, the Web of Words name has taken on an entirely new meaning—describing what I now believe we were meant to be all along, as we help small business owners build up their Web presence through the power of Words.
Now, as the CEO of my own company, helping other business owners articulate their story in a meaningful way is more empowering than ever. When we support each other, it acts as a ripple effect. Getting the word out into the universe about our clients’ incredible services and products—this is what really fires me up.
There’s never a day I don’t learn something new from the clients we work with, and this constant push for growth is crucial to me. It’s what I love about being an entrepreneur—the sky is the limit, and there’s nothing more rewarding than helping other business owners see what’s possible.

Luke Ottaway
Operations & Creative Director
Over the years I wore many hats, from retail tech guru, to running a team at an entertainment marketing company. I loved working with people and helping them bring out the best sides of themselves, but every Sunday I found myself dreading the week ahead. That’s when Carly convinced me it was time to join the business.
Once I leaned into my entrepreneurial roots, I embraced my true path: helping people reach their goals. In my eyes, there is nothing better than building a personal relationship with a client, watching them see their vision come to life, and finding the kind of success they didn’t think was possible. But, at the end of the day, motivating our own team is my top priority. Because I know we’re better equipped to show up for our clients when we’re inspired.
We show up for our clients like no one else in the business because we take our work personally. And there’s nothing more rewarding than watching my team go to battle for our clients every day.
None of us are perfect experts. But when you combine our knowledge and passion, it’s clear to me that we are the experts in helping small businesses share their message. We all spin a little piece of the web.

Giustina
Social Media Strategist & Account Manager
Social media is truly a melting pot of everything I love, from creative writing to photography. I find it exciting to set the tone of a post by playing with the wording or punctuation and grasping the emotion with a beautiful image.
I believe there are infinite possibilities in the digital world. You can create anything you want. But with so many ways to get your message across, it’s easy to get stuck in a rut.
I know first-hand how rejuvenating it can be to have an outsider’s perspective, which is why I love helping small businesses level up their digital marketing and stand out from the crowd.
I like our clients to think of me as their personal hype machine. Because no matter how much we believe in ourselves, we rarely take the time to pump ourselves up. You can trust me to put myself in your shoes, learn the ins and outs of your business, and get you excited about your online strategy again.

Lauren
Brand & Web Designer
I’ve always been an out-of-the-box thinker. I never wanted a conventional life or a 9-to-5 job. Travelling the world and seeing life from new perspectives have always been important to me—it allows me to see the beauty in everything. So, it was no surprise that my marketing degree led me away from the commercial side of the industry and straight into my own business where I could put a creative spin on things.
From fashion to interior design, I’ve always had an eye for aesthetics. I tend to look at everything from an artistic perspective, which is why I quickly found my niche in digital content creation, branding and web design. There is nothing I love more than finding eye-catching ways to tell an entrepreneur’s story and share their personality in a way that’s meaningful and attracts their dream clients. For me, it’s about helping people present their brand in a way they’ve always dreamed of and making them proud to put themselves out there.
I’ll be the designer who is meticulous about button placement and how your graphics look on different screen sizes. I’ll play with fonts and imagery for hours making sure they capture the perfect essence of your brand. So, when I hand over the final product, you’ll know it’s been looked at a million different ways.
Whether you have a clear idea about your branding or you’re unsure about how to translate your message artistically, you can expect a very collaborative experience with me. I want you to feel like I’ve jumped inside your head and brought your vision to life so you feel a part of the process from start to finish.

Jacquie
Web Designer
Web design has been a part of my life for as long as I can remember. Growing up in a family of creatives, I was surrounded by design and technology from an early age. My sister ran a boutique agency out of her living room, and I was right there, soaking up everything I could about design and business. Meanwhile, my brother’s knack for coding and development fueled my curiosity about how the digital world works. By the time I was 16, I was already experimenting with putting the pieces together and seeing how creativity could come to life online.
Over the years, I’ve worn many hats—from working alongside life coaches to supporting small business owners—but my passion always comes back to web design. For me, a website isn’t just about functionality; it’s about creating a space that feels deeply personal and reflects the heart of a business. I believe every website should tell a story, and my passion is to help clients find the best way to share theirs.
I take a unique approach to design. It’s not just about aesthetics or technical details—it’s about understanding my clients on a personal level. I listen to their vision, learn their voice, and bring it all together in a way that feels effortless and authentic. Whether it’s designing with bold, vibrant colours or weaving in seamless automation tools like booking systems and email integrations, I aim to create websites that not only look good but also work hard for my clients.
One of the best parts of my role is helping clients see themselves in their websites. I’ve had the privilege of working with business owners who started out unsure of what they wanted, only to watch them light up when they see their finished site and say, “This feels like me.” Moments like those remind me why I do what I do—it’s about empowering people to share their message and feel confident doing it.
For me, web design isn’t just about creating beautiful sites; it’s about building experiences that connect, inspire, and help businesses thrive in the digital world.
Step into your boldest vision yet.
Because around here, it's all about big dreams and even bigger moves.
Ready to make it happen? Fill out this quick form, and we'll handle the rest. Your next chapter starts here.
GET YOUR FREE STARTER PACK EDITION OF THE SCROLL STOPPER

©2025 Web of Words Inc.